Among other things, it can tell you how many visits you've had to your page, how many visits and "hearts" each posted item has, and the number of "hearts" your shop has. (Hearts are received by visitors "hearting" an item or a shop if they like it.)
My shop, The Lavendar Tree, just received it's 100th heart! Woo Hoo! How exciting!
PS. I also just celebrated my one-year-Etsy-anniversary on June 4. Can't believe I've been selling my wool online for a year already!
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