The Power of a Brand

I work in Marketing. I know and understand the importance and power of a good brand. Somehow, however, I'm not very good at it with The Lavendar Tree.

I do try to keep some things consistent - the font, the general color pallet - but I've yet to find something to use as a header or the blog background for this blog that I really love and want to use...forever.

So in the meantime, you'll see me keep making little changes here and there. Partly because (like I've just said) I haven't found the "perfect" thing yet - and partly because it's just fun to keep changing now and then. Keeps me on my toes.